Great article by our Australian colleagues on the proposed mandatory code of conduct to govern the commercial relationship between digital platforms and traditional media companies in Australia
Reporting on the COVID-19 (coronavirus) pandemic means traditional media outlets are busier than ever. Despite this, they are struggling as businesses in the face of plummeting advertising revenues because the appetite for advertising has waned due to the general economic climate. At the same time, more people are turning to social media channels to connect with friends and family during social distancing. They are also increasingly using these channels to source their news at home and abroad. As a result, digital platforms are becoming even more appealing to companies who wish to advertise to reach consumers.