Invented in 1950, the AI industry has moved in waves and trends just as fast as any other. This makes it crucial that a business stays up to date on what’s working and what isn’t. Doing so can give a company a competitive advantage while improving marketing and advertising performance.
AI is a game-changer. Despite it being many decades old, it’s only recently been globally adopted by a wide range of businesses and industries. Identifying and capitalizing on AI trends can keep your company one step ahead of competitors while achieving a higher level of productivity. One of the first trends to consider leveraging is predictive analytics. Through big data and machine learning, this is helping companies forecast better solutions and decisions. Similarly, anomaly detection is being utilized to find opportunities and weak points in an organization to thrive and protect assets. Cybersecurity is also taking an AI approach with machine learning to get smarter at detecting threats. As AI becomes more adopted, we’re seeing case studies and examples of how it enhances not only complex operations like these, but the day-to-day human side of running a business, too.