Having initially been published in January, the Age Appropriate Design Code 2020 came into force on 2 September 2020.

The Code sets out 15 headline standards of age appropriate design which are intended to ensure that services appropriately safeguard children’s personal data and process their personal data fairly.

Much of the Code echoes current data protection requirements, but it contains clear examples and diagrams which may be helpful for those required to implement the Code.

While there is debate around whether the Code will make a substantive difference, it has been welcomed by children's charities and in the foreword to the code, the Information Commissioner suggests that the hope is for a cultural change.

Following a period of consultation, there will be a 12 month period for relevant providers to ensure compliance with the Code.